# Challenger
> Drives exceptional growth by changing behaviors through commercial transformation: message creation, skill development and implementation support.

Canonical page: https://ecosystem.showpad.com/partners/challenger
Marketplace: Showpad
Last updated: 2026-04-13
Logo: https://assets.partnerfleet.app/z7l38vj2zel15pm0q85gczvaaiyl

## At a glance
- Browse by Objective: [Define an Enablement Strategy](https://ecosystem.showpad.com/t/objective/define-an-enablement-strategy), [Implement a Sales Process](https://ecosystem.showpad.com/t/objective/implement-a-sales-process), [Measure Enablement Success](https://ecosystem.showpad.com/t/objective/measure-enablement-success), [Increase Sales Velocity](https://ecosystem.showpad.com/t/objective/increase-sales-velocity), [Transform my Sales Organisation](https://ecosystem.showpad.com/t/objective/transform-my-sales-organisation)
- Partner Services: [Change Management Training](https://ecosystem.showpad.com/t/services/change-management), [Content Creation and Re-Design](https://ecosystem.showpad.com/t/services/content-creation), [Enablement Strategy](https://ecosystem.showpad.com/t/services/enablement-strategy), [Measuring Success](https://ecosystem.showpad.com/t/services/measuring-success), [Sales Methodologies & Competencies](https://ecosystem.showpad.com/t/services/sales-methodologies), [Training Content](https://ecosystem.showpad.com/t/services/training-content)

## Call to actions
- **Learn More** — submit the contact form on https://ecosystem.showpad.com/partners/challenger

## Description
Challenger’s research has found that the single most important driver in B2B customer loyalty is the sales experience. Showpad and Challenger’s partnership combines award winning content technology with best-in-class sales training and consulting to improve the buying experience and simplify complex sales.

Thousands of organizations have chosen the Challenger approach to ensure their teams leverage the skills and behaviors proven to elevate performance and increase customer loyalty. Leveraging Challenger’s purpose-built framework and courses within Showpad empowers sellers to deliver the right message to the right buyers while delivering insight and analytics to Sales and Enablement leaders.

## Media
- ![Challenger](https://assets.partnerfleet.app/q8zr1jnktjr8smukgk1u9peqi73e)
- ![Challenger](https://assets.partnerfleet.app/fxlph6nvt7kh7rjgn6eup0j0tblb)
- ![Challenger](https://assets.partnerfleet.app/521qysex48a049aju7vnx7ppxfvx)

## Services
- **Training & Development** — Learn, sustain, and apply the Challenger approach with proven sales training and development. Challenger delivers instructor-led training, eLearning, and hybrid courses to support sales rep learning and skillset retention.
- **Win/Loss Analysis** — Challenger Loop is a win/loss analysis tool that incorporates candid customer feedback throughout the purchase experience to understand why deals are won or lost. Loop reinvents the seller effectiveness by putting the customer voice at the center of the sales experience.
- **Hiring Assessments** — Challenger Hire gives managers and recruiters the resources needed to hire the right seller every time. Hire assesses candidate skillsets and identifies Challenger potential and overall likelihood to succeed in the role.

## Testimonials
- "As a company that knows firsthand the common pitfalls of virtual demonstrations, we were thrilled with how our Challenger facilitator kept everybody engaged throughout the session. Our team felt like we had just experienced the future of training in this virtual environment." — Tracey Gatland, Managing Director, GRAPHISOFT North America
- "Challenger Selling has significantly contributed to our revenue streams from both new opportunities and additional business generated from existing customers. SAP’s global, unified rollout of Challenger to our sales organization and management was the key driver to delivering extensive customer impact." — Rainer Stern, Global VP Sales Leadership Programs, SAP
- "Simply put, if you fully commit to the Challenger journey in both your sales and marketing strategy, you will see significantly improved sales performance." — Gerry Romanelli, Chief Commercial Officer, Triose

## Further Information
- **Challenger website**: https://www.challengerinc.com/
- **Privacy policy**: https://www.challengerinc.com/privacy-policy/
- **Terms and conditions**: https://www.challengerinc.com/terms-of-use/
- **Headquarters**: US