The majority of B2B buyers choose a vendor based on the buying experience, so it’s key that sales reps target their audiences with a personalized approach. With Showpad’s In-platform Content Editor, sales reps can quickly open and customize marketing-approved Google Slides, PowerPoint presentations, Word documents, or Excel spreadsheets from Showpad Content, and save them directly back into the platform to present, share, and measure.

The marketing team determines which content can be edited and can improve sales content based on personalization insights. With these insights, you can track how salespeople personalize content and how this content is shared with buyers. Get a comprehensive view into the effectiveness of all assets, and prioritize content creation efforts accordingly.