Kaon Interactive + Showpad = Interactive Demos That Live Where Sellers Already Work
Interactive Customer Engagement Built to Accelerate Complex B2B Sales
Description
Kaon Interactive + Showpad
Powering Self-Discovery and Value-Selling at Enterprise Scale
Enterprise buyers don’t want static content. They want to explore, evaluate, and validate value—on their own terms.
Together, Showpad and Kaon Interactive transform sales enablement from content distribution to immersive customer engagement.
Showpad centralizes your sales enablement strategy. Kaon brings it to life through interactive, 3D, value-selling experiences designed for complex B2B products.
- Digital product showrooms (everything in one place)
- Immersive environments (laboratory, manufacturing plant, data center)
- TCO & ROI calculators
- 3D product tours (including AR & VR experiences)
- Complex interactive value storytelling
The result: a unified B2B platform where self-guided product discovery, outcome-based storytelling, and measurable engagement insights come together—all in one place.
Why Showpad + Kaon Are Better Together
Self-Discovery for Modern Buying Groups
Enable buyers to explore complex products interactively—at trade shows, in field meetings, or shared digitally across distributed buying committees.
Enable buyers to explore complex products interactively—at trade shows, in field meetings, or shared digitally across distributed buying committees.
Value-Selling at Scale
Move beyond features and PDFs. Deliver outcome-driven product storytelling that clearly communicates differentiated value for life sciences, IT, and industrial manufacturing solutions.
Move beyond features and PDFs. Deliver outcome-driven product storytelling that clearly communicates differentiated value for life sciences, IT, and industrial manufacturing solutions.
Field-Ready, Globally Consistent
Equip sales and field marketing teams with immersive, standardized experiences that reduce variability and increase confidence across regions.
Equip sales and field marketing teams with immersive, standardized experiences that reduce variability and increase confidence across regions.
Seamless Sharing Across Buyer Groups
Empower reps to share interactive demo experiences directly from Showpad—extending engagement beyond the meeting and into the broader buying team.
Empower reps to share interactive demo experiences directly from Showpad—extending engagement beyond the meeting and into the broader buying team.
All in One Enablement Ecosystem
Showpad organizes and distributes. Kaon activates and engages. Together, they create a single destination for interactive sales enablement and digital field marketing.
Showpad organizes and distributes. Kaon activates and engages. Together, they create a single destination for interactive sales enablement and digital field marketing.
Measurable Engagement & ROI
Track how buyers interact with complex product demos, identify what resonates, and connect engagement insights directly to pipeline and revenue outcomes.
Track how buyers interact with complex product demos, identify what resonates, and connect engagement insights directly to pipeline and revenue outcomes.
Built for Complex Enterprise Sales
For $500M+ B2B organizations navigating long sales cycles, technical differentiation, and multi-stakeholder buying processes, Showpad + Kaon enable:
- Interactive product demos for complex equipment and systems
- Digital trade show and field marketing engagement
- Scalable digital sales enablement
- Outcome-based storytelling across buying groups
- Data-driven performance optimization
From Content Distribution to Customer Engagement
Showpad delivers the infrastructure.
Kaon delivers the immersive experience.
Kaon delivers the immersive experience.
Together, they turn enablement into measurable impact—accelerating sales cycles, improving buyer understanding, and driving revenue growth.
Media
Services
3D Product Tours & 3D Product Configurators
Kaon’s 3D product demos transform complex B2B products into immersive, interactive experiences that buyers can explore on their own terms. Instead of relying on static slides or videos, sales teams deliver value-driven storytelling that visually demonstrates how products work, why they’re differentiated, and what outcomes they enable.
For sales enablement teams, this means standardized, scalable demos that support value-selling across regions, reduce reliance on physical equipment, and empower reps to confidently engage technical buying groups. With measurable engagement insights and seamless sharing across distributed stakeholders, Kaon’s 3D demos help accelerate sales cycles, improve buyer understanding, and drive predictable revenue impact.
Complex Interactive Storytelling
Kaon’s Complex Interactive Storytelling solutions transform highly technical products, workflows, and value propositions into immersive, guided experiences that make complexity clear. Instead of overwhelming buyers with dense slides or fragmented messaging, Kaon delivers structured, outcome-based narratives that visually connect product capabilities to real business impact.
For sales enablement and field marketing teams, this means consistent value-selling across regions and roles, the ability to tailor conversations to different stakeholders, and interactive experiences that support self-discovery for modern buying groups. With built-in analytics and measurable engagement insights, teams gain visibility into what resonates—enabling smarter follow-up, stronger alignment, and accelerated enterprise decision-making.
Digital Showrooms
Kaon’s Digital Showrooms transform your website into an always-on, immersive product engagement hub for complex B2B solutions. Instead of static product pages and gated PDFs, Digital Showrooms deliver interactive 3D demos, guided value-selling journeys, and self-directed exploration experiences—designed for modern buying groups who prefer to research before engaging sales.
Designed for flexibility, Digital Showrooms can be used online, at trade shows, in Executive Briefing Centers (EBCs), or during sales meetings—ensuring consistent, high-impact engagement across every touchpoint.
For sales enablement and field marketing teams, this creates a scalable digital destination where prospects, customers, and partners can explore differentiated value anytime, from anywhere. Digital Showrooms centralize product storytelling, support distributed buying committees with shareable interactive experiences, and provide measurable engagement insights—helping enterprise organizations accelerate pipeline, improve buyer understanding, and drive predictable ROI.
ROI & TCO Calculators
Kaon’s ROI & TCO Calculators transform financial justification from a static spreadsheet exercise into an interactive, value-selling experience. Instead of generic cost estimates, these dynamic tools allow enterprise buyers to input their own data and instantly visualize return on investment, total cost of ownership, and long-term business impact—tailored to their specific environment.
For sales enablement and field marketing teams, this means equipping reps with outcome-based selling tools that quantify value in real time—online, at trade shows, in Executive Briefing Centers (EBCs), or during sales meetings. ROI & TCO calculators support self-discovery for buying groups, align stakeholders around measurable business outcomes, and provide trackable engagement insights that connect financial impact directly to pipeline acceleration and revenue growth.
AR, VR and 3D Immersive Experiences
Kaon’s AR, VR, and immersive 3D experiences bring complex B2B products to life in ways static content never can. From full-scale equipment walkthroughs to interactive system simulations, Kaon enables enterprise buyers to explore, understand, and validate product value in highly visual, hands-on environments—without the need for physical inventory.
Designed for use online, at trade shows, in Executive Briefing Centers (EBCs), or during high-impact sales meetings, these immersive experiences empower self-discovery and elevate value-selling conversations. Sales enablement and field marketing teams gain a scalable, globally consistent way to showcase differentiation, engage distributed buying groups, and create memorable interactions that drive deeper understanding and faster decision-making.
With measurable engagement insights and seamless integration into broader digital sales enablement strategies, Kaon’s AR, VR, and 3D experiences help enterprise organizations reduce logistical costs, increase engagement, and accelerate revenue outcomes.
Testimonials
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Brent Taylor
Vice President, RGC Strategic Sales and New Business DevelopmentIncreased deal size on average of 10%. Ramped up onboarding on average of 40%. Reduced sales cycle on average of 36%.
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Angela Carnrite
Sr. Manager, Global Sales Enablement, Laboratory Products Group"Thermo Fisher Scientific generated over $40M in opportunities through sales meetings, lab consults, and events using their Kaon Interactive application."
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Jeff Vartoletti
VP of Marketing and Commercial OperationsAs our customers faced increased pressures from regulators, GE Vernova needed to quickly establish a leadership role in sustainability. Kaon Interactive's platform was pivotal, providing a persona-based storytelling application that accelerated our sales process and market activation. This digital customer engagement application enpowers our teams to confidently discuss crucial topics like decarbonization with key stakeholders, transforming our market presence and significantly speeding up our training and sales cycles.
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Joe Rotter
Former Tecan Vice President of Global Marketing23% of Tecan Cavro total inbound leads come from interactions with the 3D product configurator on the website. Kaon's application has allowed us to better educate prospects and quickly move them through the sales funnel, from real-time personalized product configuration to immediately requesting a quote. It has significantly improved the process of how we sell.
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Peter Friedman
NetApp Director, FlexPod56% of customers said the experience drove them to pursue either a demo or conversation. The Kaon application is very slick. It enables my team to be able to deliver a clear and specific message to our customers and partners. The graphics, the flow of messaging, and the targeted use cases are awesome. We have seen an increase in our pipeline since inception.
