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header Outreach image

Outreach + Showpad Integration

  • Use marketing-approved content in your existing engagement workflow.
  • Include content from Showpad in Outreach sequences and emails.
  • Email sender can track individual prospect's engagement with the received content.


Interacting with B2B buyers has become increasingly difficult. Buyers are known to choose a vendor based on the buyer experience, and expect sales conversations personalized to their needs.
These conversations can start as early as an outbound email. With buyers 131% more likely to buy from a brand that provides relevant content, every organization needs to enable their sellers to share the right content from first touch to close.

Showpad’s sales engagement integration for Outreach increases sales productivity by letting sellers find and share content within their sales workflow tool, and track individual contacts’ engagement with shared content. Additionally, marketers can enrich email templates with Showpad content so sellers can instantly share the right messaging and supporting content with prospects, still keeping track of individual engagement.


Business Impact


  • Enrich emails, sequences, and templates quickly, with assets managed in Showpad directly from the Outreach email composer
  • Browse through ready-to-use email templates, containing marketing-approved content in Showpad
  • Track individual prospect's engagement on received Showpad content
  • Tailor follow-up conversations accordingly based on insights in Showpad linked to the content


  • Stay on top of the assets from within the Showpad platform by tracking sharing and engagement numbers
  • Use content insights to fuel marketing endeavors and support the bottom line
  • Manage and control the Showpad integration from Outreach easily
  • Install the app for all sellers rather than installing it individually
  • Own and distribute Outreach email templates with marketing-approved content

How it Works

Using Showpad's integration with Outreach, you can include Showpad content as dynamic links in email templates and sequences. Using the Showpad app for Outreach, you can generate unique URLs to share assets in Outreach, which allows the sender to track individual engagement from recipients. 

  • From within the Outreach email composer, sellers find specific files and folders stored in Showpad’s content library
  • Sellers inject selected assets from Showpad in Outreach templates or one-off emails
  • Email senders are notified of all buyer engagement of the shared content: e.g. email opens, time spent per page, and video views
  • Marketers use these insights to develop smarter content strategy and more effective sales engagement workflows


Showpad Content

Showpad Content

Further Information


Founded in: 2011

HQ Location: Seattle, US