Showpad EcoSystem

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header SAP Cloud for Customer (C4C) image

SAP C4C + Showpad Integration

  • Experience the full power of Showpad inside C4C.
  • Automatically log sales activities to C4C objects.
  • See how your prospects engage with content using the Showpad Insights app.

Description

On average, a salesperson spends only 35.9% of their time actively selling. The rest is used for preparation, traveling and administrative tasks such as logging into a CRM like SAP Cloud 4 Customer. Demand Metric reports that reps spend about 11 hours a week logging notes into CRM systems. Although this time is used for capturing information about customers and prospects, the data is often inaccurate since it’s entered after a meeting has already taken place.

With Showpad’s C4C integration, sellers can spend more time selling and less time performing administrative tasks.
Drive sales effectiveness by automatically capturing sales data such as email traffic, content shares, and buyer engagement. With content, you can improve your data quality and user adoption of C4C – ultimately creating a better return on your CRM investment.

Perfectly tailor and time your follow up with the right stakeholders, and accelerate your sales cycles as a result. By automatically logging all sales interactions to the appropriate opportunities and accounts in C4C, you’ll have a full overview of the content that was presented and shared, the emails sent to prospects and their interactions with shared content, and how sellers consumed learning courses. Learn how others have successfully closed deals and share best practices among the team.

Media

Business Impact

BENEFITS

  • Automatically log Showpad shares as objects in SAP C4C
  • Generate reports based on Showpad insights in SAP C4C
  • Reduce sellers’ time spent doing administrative tasks
  • Increase the ROI of your CRM investment

How it Works

With Showpad’s SAP C4C integration, sellers can spend more time selling and less time performing administrative tasks.
With the integration, you will be able to automatically log all sharing activities to the right Opportunity or Account – giving you a holistic view of all sales interactions with Leads or Contacts. Run reports on what content is being shared by sales to prioritize your content creation efforts accordingly. Additionally, when your CRM is linked to Showpad, users can log in to our platform using their CRM credentials for a seamless experience. Improve your data quality and user adoption of SAP C4C – ultimately creating a better return on your CRM investment.

Data

SAP C4C Activities

SAP C4C Activities

SAP Cloud for Customer (C4C)
SAP Cloud for Customer (C4C)
Data

Showpad Activity Data

Showpad Activity Data

Further Information

Details

Founded in: 1972

HQ Location: Walldorf, Germany

Categories

CRM