# SAP Cloud for Customer (C4C)
> With Showpad’s SAP C4C integration, sellers can spend more time selling and less time performing administrative tasks in CRM.

Canonical page: https://ecosystem.showpad.com/partners/sap-c4c-showpad-integration
Marketplace: Showpad
Last updated: 2026-05-29
Logo: https://assets.partnerfleet.app/vk903el69bwdqath5qit80dhvoy4

## At a glance
- Technology and Integrations: [CRM](https://ecosystem.showpad.com/t/technology-and-integrations/crm)

## Call to actions
- **Learn more** — submit the contact form on https://ecosystem.showpad.com/partners/sap-c4c-showpad-integration

## About
On average, a salesperson spends only 35.9% of their time actively selling. The rest is used for preparation, traveling and administrative tasks such as logging into a CRM like SAP Cloud 4 Customer. Demand Metric reports that reps spend about 11 hours a week logging notes into CRM systems. Although this time is used for capturing information about customers and prospects, the data is often inaccurate since it’s entered after a meeting has already taken place.With Showpad’s C4C integration, sellers can spend more time selling and less time performing administrative tasks.Drive sales effectiveness by automatically capturing sales data such as email traffic, content shares, and buyer engagement. With content, you can improve your data quality and user adoption of C4C – ultimately creating a better return on your CRM investment.Perfectly tailor and time your follow up with the right stakeholders, and accelerate your sales cycles as a result. By automatically logging all sales interactions to the appropriate opportunities and accounts in C4C, you’ll have a full overview of the content that was presented and shared, the emails sent to prospects and their interactions with shared content, and how sellers consumed learning courses. Learn how others have successfully closed deals and share best practices among the team.

## Screenshots
- ![Showpad in CRM](https://assets.partnerfleet.app/qsfeup6ym3sj1f57g6gy8i4cvvp3)
- ![Showpad Activity Timeline](https://assets.partnerfleet.app/la54norrfihptgbp337w24erbsas)

## Features
- **BENEFITS** — Automatically log Showpad shares as objects in SAP C4CGenerate reports based on Showpad insights in SAP C4CReduce sellers’ time spent doing administrative tasksIncrease the ROI of your CRM investment

## Details
- **Website: SAP C4C**: https://www.sap.com/uk/products/crm/sales.html
- **Founded in**: 1972
- **HQ Location**: Walldorf, Germany