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We empower your sales people to engage and inspire others with storytelling.

  • Influential Storytelling Training Program - A robust training program to arm your sales people with the knowledge and skills needed to connect with prospects emotionally.
  • Pitch critiques and coaching - One-on-one coaching tailored to each sales person to improve their pitch delivery.

Description

  • If customers have a sales enablement / digital transformation project, they will not just need the Showpad platform. They will also need the right engagement approach and content to have meaningful conversations with buyers and eventually close more deals, faster.
  • Wolf & Heron helps salespeople identify, craft, refine, and integrate influential stories into their sales conversations to more effectively communicate value and close deals.
  • With expertise in the science of influence, facilitation, and engagement, Wolf & Heron helps salespeople tell better stories through training, workshops and one to one coaching.

Media

Services

Influential Storytelling Training Program

Experience our powerful storytelling program for sales teams.

We look at storytelling with the lens of influence; we focus on what will make a story effective at inspiring others to think and act differently.

Our Corporate Training Program combines in-person or virtual synchronous learning, one-on-one story coaching, several opportunities to practice, and more.

Salespeople agree that customers don’t buy a product or service—they buy an idea. The key to inspiring customers is connecting the product or service to that dream... and business storytelling skills make that possible.

With salespeople, we focus on: 
  • Customer success stories
  • Pitch demo stories
  • Personal stories to build rapport
  • Presentation stories

Pitch Critiques and Coaching

Salespeople agree that customers don’t buy a product or service—they buy an idea. The key to inspiring customers is connecting the product or service to that dream... and business storytelling skills make that possible.

When we do one-on-one pitch critiques and coaching with sales people we:
  • Provide overall narrative and story arc guidance to their slide deck and presentation
  • Help them identify and integrate stories into their presentation to best effect
  • Provide feedback and insights on delivery, style and presence
  • And much more

One-on-one coaching is always tailored to the individual.

Testimonials

  • Michael O’Connor
    Vice President of Sales, Liaison International

    Liaison, as part of our continuous sales training, found the storytelling two part workshop to be well worth the time we took to have our sales reps put aside prospecting to focus on this skill development. The workshop was really well organized and used the time extremely well. Many on the team expressed a desire to do more in this area, and overall the entire team was able to take away something of great value. We’re adding to the training each week during our sales and marketing team meetings to rehearse the stories, share insights and improve the entire team's ability to tell better stories about our solutions to overcome objections and illustrate value. I highly recommend it.

  • Kay Moffett
    Chief Marketing Officer, Amplify

    When planning for our first in-person team meeting in two years, we had experienced significant growth and it was critical that we have a team-building component to the event. I was excited to learn about Wolf & Heron’s offering because it offered some professional development to boot! Wolf & Heron delivered their Influential Storytelling workshop for our entire team as the kickoff programming of the retreat. Afterwards, the workshop was reported as the most loved portion of the two days. Additionally, as someone in the education industry, I really appreciated their pedagogical approach. I observed how they warmed up the room, made everyone feel comfortable and supported each person’s self-discovery. It was the opposite of a dry, front-of-the-room presentation. I would highly recommend Wolf & Heron for any organization looking to build their team all while becoming more compelling communicators.

Further Information

Links

Website

Article: How to Develop a Storytelling Culture at Your Organization

Article: Storytelling Tip: Use Scenes to Make Your Story Cinematic

Article: Designing a Meeting for a Working Group

Details

Location: Colorado, New York

Categories

Implement a Sales Process

Increase Sales Velocity

Align Sales and Marketing

Increase Buyer Engagement

Guided Selling

Measuring Success

Sales Methodologies & Competencies

Training Content