Showpad EcoSystem

Explore integrations and partner services to bring your enablement vision to life and maximize your ROI.

header IVOR ANDREW image

Integrated B2B Marketing for Manufacturers

• B2B market strategy: We help you differentiate yourself in the market and gain market share by understanding your business.
• Sales playbook development We create experiences that aid Sales and Channel Partners in delivering the right content at the right time to buyers.
• Marketing content optimization: We analyze the content usage data to understand what assets are working and what marketing should be delivering for the best results.




Description

"Make no little plans; they have no magic to stir men's blood and probably themselves will not be realized. Dare to be different."

Ivor Andrew was founded in 2005 for a simple reason: there didn’t seem to be many B2B marketing agencies that did the heavy lifting required to do good work. Since then, we’ve collected a few beliefs. To us, they are non-negotiable because of an equally simple reason: THEY GET RESULTS.

  • B2B marketing is serious business. But it should also be exciting. Industrial marketing shouldn’t be boring. At Ivor Andrew, we bring a unique combination of manufacturing knowledge and passion for the art of making. Your company deserves an agency partner that’s on fire about your products and industry, not one that’s just checking boxes and collecting checks.

  • There is a great story inside every company. You’re in business for a reason that is greater than the products and services you offer. Your story is a unique and captivating one, and effectively telling it (our specialty at Ivor Andrew) is a crucial step in creating lifelong customer relationships.

  • It's impossible to read the label from inside the jar. Sales and marketing managers are the experts when it comes to their company, products and customers. This also means they’re too close to properly analyze why someone chooses another company over their own. We stand comfortably outside the jar, ready to deliver that necessary external perspective.

  • Authenticity can’t be fabricated. Humans are wired to spot a fake, which is why dishonest B2B marketing doesn’t pay. But when a true differentiator is identified and communicated, new and loyal customers jump aboard with regularity. It’s the power of an authentic brand.

  • The right tools mean nothing without craftsmen and a good plan. Even if you have the perfect tactics, they won’t do much without strategy and skill. We are dedicated craftsmen at Ivor Andrew. Our tools stay sharp, and we use them to develop B2B marketing that’s equal parts strategic and creative.

How we help Showpad customers:

B2B market strategy: Showpad is an engine and you get out what you put in. We help you differentiate yourself in the market and gain marketshare by understanding your business.
Sales playbook development:  Having experience on your side of the table, we create experiences that aid Sales and Channel Partners in delivering the right content at the right time to buyers.
Marketing content optimization:  We analyze the content usage data to understand what assets are working and what marketing should be delivering for the best results.


Services

STRATEGY

Research
Analysis
Data Visualization
Campaign Strategy
Creative Consultation
Marketing Audit





BRANDING

Brand Development
Positioning
Messaging
Naming
Identity Systems
Brand Application

CONTENT

Copywriting
Video
Photography
Motion Graphics
Design
Illustration
Email Nurture Programs

DESIGN

Print
Digital
Web Design
Advertising
Physical Spaces
Trade Shows
Events

MARKETING

Integrated Campaigns
Content Marketing
Social Media Campaigns
Analytics
Channel Partner Support
Product Campaigns

TECHNOLOGY

Marketing Automation
Sales Enablement
Interactive Experiences
Web Analytics
Lead Funnels
Remarketing
Web Development

Further Information