Showpad EcoSystem

Explore integrations and partner services to bring your enablement vision to life and maximize your ROI.

header People Productions image

Strategy, Content Creation & Sales Tool Development

For nearly 40 years People Productions has delivered creative solutions to our clients across the U.S. and around the world. Focusing on B2B, we develop messaging platforms, marketing & sales campaigns, video & animation, and print collateral, as well as digital training and sales apps.

• Sales Tool Creation – Experience Apps / HTML5 Apps
• Content Audits
• Setup of Showpad
• Complete marketing campaigns
• eLearning development 


People Productions works with companies throughout the USA and around the globe to create  messaging, content creation, training, and sales enablement

Showpad awarded us the Agency of the Year. This means when you work with us you get a team that provides vision and collaboration, resulting in increased ROI, higher close rates , and stronger connections with your customers. We have onboarded teams to sales enablement platforms for over a decade, from 10,000 sales reps at enterprise companies to teams with a handful of reps. 

Are you getting started with Showpad? We can help with:
  • Best practices -  Implement Showpad for success–tied to how your company works. 
  • Content audits and optimization -  Streamline your workflow and support reps by transitioning only your most effective content into Showpad 
  • Transformative training -  Create motivational behavior-changing learning tools to access, anywhere, anytime 
  • Messaging for marketing and sales enablement - Campaigns or collaborating with your current agency to make sure everything is aligned
  • Planning a roadmap for how to use built-in Showpad features and what integrations or custom apps your team may need

Does your team want to up-level your sales enablement approach? 
  • Revitalize your Showpad setup with the latest functions and a new strategy
  • Custom Apps empower your team with tools that support faster closes (playbooks, proposal builders, ROI calculators and more)
  • Sales methodologies can inspire your marketing and sales materials with our unique approach
  • Training can be incorporated right into your marketing materials, providing just in time training for your reps
  • Marketing communications strategy provides messaging and complete campaign coordination and content creation

Your Project with People Productions
  • Collaborative - with your team and other agencies 
  • In-house team - means we can be flexible, fast, nimble 
  • Full-service creative - means we make sure your marketing, sales and training content reinforce each other 
  • Create any kind of media so that it matches your need 
  • Experience with a wide range of sales process methodologies to ensure you are using Showpad to fully support what you are doing 
  • In-depth expertise with Showpad

See examples of our work and connect with us at or reach out to our CEO at [email protected]



Messaging & Campaign Strategy

Let’s dive deep—together.
Whatever your challenge, we want to know all about it—inside and out. 

  • Content Audits
  • Key Stakeholder Interviews
  • Exploratory Workshops
  • Marketing Communications Strategy and Planning
  • Product Branding and Messaging
  • Focus Groups and Message Testing

Content Creation

We make seriously cool stuff.
With rock-solid strategy and a clear purpose in hand, it’s time to bring your story to life. 

  • Video production (global)
  • Animation (2D and 3D)
  • Digital applications
  • eLearning
  • Print collateral
  • Photography
  • Webinars and live streaming

Sales Enablement

We help you bring home the sale.
We help you create the right tools for your digital channels and your sales reps so every member of your team is on the same page.

We help you with:
  • Content audits and consulting
  • App creation
  • Modification of your app for Showpad
  • (Re)Implementing Showpad
  • Tagging schema stragi
  • Aligning marketing and sales teams

App Development

If we can think it, we can make it.
We've been making strategic sales enablement apps for over a decade and have TONS of examples to share with you.

  • Interactive brochures
  • Playbooks
  • ROI calculators
  • 3D spinning products
  • Augmented reality
  • Presentation builders
  • Proposal generators
  • Whiteboards
  • Language translation
  • Many other types of apps

Training & eLearning

We engage and educate.
We have a knack for creating immersive courseware to train almost anyone easily on any topic—anywhere in the world.

  • Content and training analysis
  • Instructional design
  • Collaboration with subject matter experts (SMEs)
  • Course development
  • Animation, video, and interactive media integration
  • Showpad Coach


  • Medtronic image

    Member of Medtronic's Preferred Partner Program.

    We have collaborated with Medtronic since the mid-90s and are the lead agency on their biggest products.
  • Roche Diagnostics image

    Roche Diagnostics
    Major consulting and app development

    Roche looked to People Productions to re-invent their Showpad setup, from tagging, to creating a new global level app with translations and would only show devices available in a specific region.
  • Promega image

    Diagnostics company leans on People Productions

    After meeting at Transform in 2019, Promega has collaborated on messaging, strategy and app creation. Video case study is above in the Media section.
  • Cochlear image

    Messaging, strategy, marketing materials and sales apps

    Cochlear has looked to People Productions for strategy, all types of media, and are primary drivers of their work in sales enablement.

Further Information